Customizing your Blog’s “Look and Feel” boosts brand equity, while making use of a powerful marketing tool.

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Seems everybody’s got a Blog these days. My Daughter is two, and I’m pretty sure she was working on her Blog last night.

But seriously, what does a Blog mean to businesses? How can it actually bring in more business? How can it be used to promote you brand? The short answer is: In numerous ways. First we must look at what a Blog actually is.

What is a Blog?
A Blog is simply a web log with various functionalities. This has made Blogs a favorite tool to post news and events for companies, publications, associations, the Media, etc. But a Blog also serves as a free PR mechanism to announce virtually anything not only to your customers, but to the world, including leading media sources.

Blogs are monitored, tracked and even promoted by large search engines such as Google, and other specific Blog engines. They can be searched by subject matter, industry, topic…just about any viable criteria. Blogs are also frequently updated, which is important in web and search marketing, as explained below.

The Blog “Network”
Blogs also act as an excellent networking tool; letting prospects, vendors, customers, media, etc. read, link to, and even make comments on your Blog. These comments can be monitored, or even disallowed at your preference. Blogs also feature linking areas for relevant topics, as well as to products and services your business may offer. Keep in mind, the more relevant links to you Blog, and hence your site, the more you improve your websites’ “value” to most search engines. It is the linking and interlinking of Blogs that serve as a critically important tool for web and search engine marketing.

The ImageWorks Blog Package:
Our Blog package includes a custom design to match/promote your brand. Using a “free” Blog or a “template” can make a poor impression; while a custom designed Blog can make an impact that encourages a prospect to want to learn more about a business or organization. These designs include consultations needed to design a highly-effective Blog strategy and navigation.

Our package also includes programming your Blog for your use as specified, using either a Blog service such a Google’s Blogger, or a custom coded version created specifically for your company. There are many, many things a Blog can do for your image and your marketing, so please call or email us to discuss in more detail.

Pricing:
As not to waste anyone’s time, we will disclose some ball park pricing. Our Blog packages start at $2,000 and up, pending the type of ultimate functionality your company may need. Like anything else, the quality of the design and the insight into your ultimate product affects the price of the service.