|
The purpose of this tool is to assist webmasters and SEO consultants in
performing keyword analysis. This activity, also known as
keyword research, is an important step in the search engine
optimization process. Specifically, this tool will, when given a URL,
display the most frequently used keywords and keyphrases present in the document
in question. This tool can help you improve search engine placement by
identifying niche keywords and keyphrases that apply to your content. These
keywords and phrases can then be used as search terms in a pay-per-click (PPC)
search engine advertising campaign. For more information on this subject, you
can read this
article.
To use this tool, simply type in the URL to analyze, and press the
Analyze Page button. Optionally, you can filter your analysis
by entering specific keywords, or add or delete words from the provided
Stop Word list. The default stop word list used by this tool is
the list of most commonly used English language stop words. Once keywords and
keyphrases are displayed, you can click on a keyword/phrase to display text
passages in the document containing the keyword(s) in question. This is helpful
in showing the context in which the word or phrase is used. You can also
generate a custom research report on the term to see how it is used elsewhere on
the Internet.
This tool can also be used by researchers to assist in automating
How do I improve my keyword's Quality Score?
Optimization is the best way to increase your keyword's performance without
raising costs. If your Quality Score is low, you may be using keywords, ads, or
landing pages that aren't as targeted or relevant as they could be. This can
mean higher minimum CPC bids and a potentially poor return on your investment.
To find out what needs improvement, visit your Keyword Analysis page by clicking
the magnifying glass icon beside any keyword.
To learn how to optimize your ad, see our Optimization Tips page. Or,
take advantage of free optimization help from our team. We can help you improve
your traffic, ad positioning, and sales potential. Request a free
optimization.
|