imagesaaa.jpgMore qualified traffic + more prospects = more business.
And you only pay upon actual site visits. Sounds like a no-brainer!

ImageWorks strongly recommends web marketing via advertising and PPC (Pay per Click) networks. After cautiously reviewing this advertising tool over the last few years, there is no doubt it is one of the most powerful lead generating tools available.
Why try Web Advertising?

Because it works, and can lower your cost per lead substantially as opposed to direct sales, TV, Radio, Print Ads and Direct Mail and other traditional advertising media. Think of it this way….you only pay for an INTERESTED lead if they choose to visit your site.

It gets better. Instead of relying on marketing to “prospects” in hopes they have a matching interest, leads now seek you out and can find you instantly, and learn more.

This supports the psychology of buying that demands instant gratification towards their marketing needs. People don’t like to wait…they want answers and solutions - and they want it now! With PPC and Adv they are one click away form you most important marketing tool, your site. (Assuming you have a well designed, compelling and lead generating site, if not click here)

Best of all, in many cases we are paying $1.00 per lead or less.
How does Web Advertising Work?

ImageWorks is a professional partner and authorized consultant with both Yahoo and Google. We also use other effective networks depending on your region and products. Display advertising for some business on key sites is also worth serious consideration. For example your ads can run on “Business Week” or Technology Today” etc. as a banner or tower ad.

Before You Start Your New PPC Campaign, Use Your Own Data!

One of the most critical parts of setting up and managing a PPC campaign is of course keyword research. This topic has been beaten to death countless times and everyone has their own methods and tools for researching keywords. What I want to discuss here is an often overlooked yet essential keyword research tool… your own analytics goal tracking data. Google provides us with a very valuable yet under-utilized free tool, Google Analytics. Google Analytics can be used for much more than simply seeing who links to you and how many visitors you get, it can also be used to create valuable keyword lists.

There is a lot to be said, both good and bad for the various keyword research tools but there is no better data than your own (organic) conversion data. Remember Google Analytics? You set it up on your site many moons ago when you were writing your first “welcome to our website” page? Did you remember to set up your goals? If you never set up goals, go do it now. Goal tracking is exactly what it says on the tin. It could be a sale, a form submit, a request for more information, an ad click or a new RSS subscription. When you define your goal, analytics lets you track that goal like a just like a PPC conversion but for all traffic, not just PPC traffic. I’ll briefly run through a quick goal setup below. There is usually a lot more to it (e-commerce value tracking) but for the sake of this post, I’ll keep it simple.

1) Set Up Your Goal.
Set your goal name and the page defined as a conversion for you. Think of the page you are going to install your AdWords conversion tracking code on. The beauty here is that you don’t even need to add any additional code onto your goal page. It’s already there (assuming you have Google Analytics code on all pages of your site).

2) Set Up Your Sales Funnel.
The next part is optional but highly recommended for analyzing your visitor behavior throughout you conversion path. You basically only add the pages a visitor must go through to complete a conversion. On an e-commerce site, that is usually the shopping cart pages. It’s as simple as copying and pasting the URLs from your address bar.

3) Locate Your Organic Keyword Data.
When your goal has been setup and you have left it enough time for analytics to collect the data, you can now go and “mine” your exclusive keyword list for the top keywords. Log into Google Analytics and go to the “keywords” submenu under the “Traffic Sources” parent menu item.

4) Find The Best Keywords To Target.
Now you will be presented with a list of all the keywords (both long and short tail) that visitors typed in to find your site. What we need to do now is find the keywords that we know actually convert. Google has made this very easy for us. Above the list of keywords, there is a “Goal Conversion” tab. Simply click on that and you ca