Google AdWords aims to provide the most effective advertising available for businesses of any size. We pledge to help you meet your customer acquisition needs by enabling you to:

• Reach people looking for your product or service
• Fully control your ad budget
• Easily create and edit your ads
• See your ads on Google within minutes of creating them

AdWords gives you 24/7 access to detailed performance reports that help you track the effectiveness of your ad campaigns. We also strive to give you the friendliest, most knowledgeable customer service possible. You can expect a prompt response to your email questions, typically within one business day. Read on to learn about what AdWords has to offer you.

1. Control

With all the great features listed below, a Google AdWords account is fully customizable for any advertiser.

• Cost-per-click (CPC) pricing, so you pay only for the clicks you've received at a price you've set (choose a maximum CPC from 1 cent USD to US$100).
• Cost-per-impression (CPM) pricing for those who prefer to target individual content sites and pay by the impression.
• Daily budget you set, starting from 1 cent USD.
• Targeted ads you create and manage.
• Ad scheduling: run your ads on the days and hours you want.
• Performance reports 24/7 online in your account.
• Advertising network of sites and products for increased ad exposure.
• One or multiple ads targeted with one or more keywords.

And with no monthly minimum spending limit or time commitment and only a minimal fee to set up your account, Google AdWords is the ideal marketing tool for small to medium businesses.

Learn more about payment and currency options.

2. Success

The success of our advertising program is built upon the success of our advertisers. So, we want to do everything we can to help you get more out of your ads and attract qualified prospects in the most cost-effective manner possible. We provide you with cost estimations and tools to help you control pricing. In addition, we're committed to sharing with you what makes AdWords advertising work by keeping you up-to-date with the latest Google AdWords features.

3. Support

We've created a Help Center to make sure you benefit from the tools we provide and the flexibility of controlling your own account. You'll find the Help Center filled with useful program information, performance tips, and step-by-step instructions for creating and maintaining your account.

If you can't find what you need on our site, our dedicated Customer Support team would be happy to provide you with answers to your questions and offer assistance. We work hard to ensure that you promptly receive quality responses to your questions via email. We are also always eager to get your feedback on our program and how we can improve it, so please feel free to contact us.