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Yahoo Search Marketing

Written by Administrator

Sunday, 23 December 2007

Product Features:
Get better results with new, improved features.

Geo-targeting	Display your ads across the entire market, or narrow your campaign to specific areas. Identifying your ideal market enables you to better target your customers and control your costs.

Campaign Budgeting	Set a daily spending limit at the account or campaign level. View estimated impressions and clicks for the maximum bids you set. Increase or decrease the number of impressions and clicks you are projected to receive simply by adjusting your maximum bid or daily spending limit.¹

Ad Testing	Test multiple versions of your ads to determine which message works best for your customers. The Sponsored Search system automatically displays the ads receiving the most clicks.

Account Management Features	Campaign scheduling-Set specific start and end dates for your campaigns. Keyword research-Generate keyword ideas to help build out your campaign. Bulk ad management-Import existing ads from third-party search marketing providers via a spreadsheet.

Reports	Customized performance reports-Manage your account and track your web site traffic at the level that is right for you, whether you prefer an overview of your account or detailed breakdowns of campaign, ad group, ad copy and keyword performance. Billing and payment reports-Access comprehensive billing and payment information for your account any time. Charting-View your data in graphical form to get trend information over a date range you select. Forecasting-Get keyword and ad group performance projections based on historical data.¹ Download reports to your desktop.

Fast Ad Activation	Get your new or revised ad campaigns online within minutes of submission²-so you can connect with customers and drive web site traffic quickly.

Content Match	Extend your business's reach and increase web site traffic by featuring your ads on publisher sites and in newsletters and emails. Content Match takes your ads beyond search results to help you attract more customers to your site.

Last Updated ( Tuesday, 25 December 2007 )

Google AdWords

Written by Administrator

Sunday, 23 December 2007

Google AdWords Advantages

Google AdWords aims to provide the most effective advertising available for businesses of any size. We pledge to help you meet your customer acquisition needs by enabling you to:

Reach people looking for your product or service
Fully control your ad budget
Easily create and edit your ads
See your ads on Google within minutes of creating them

AdWords gives you 24/7 access to detailed performance reports that help you track the effectiveness of your ad campaigns. We also strive to give you the friendliest, most knowledgeable customer service possible. You can expect a prompt response to your email questions, typically within one business day. Read on to learn about what AdWords has to offer you.

1. Control

With all the great features listed below, a Google AdWords account is fully customizable for any advertiser.

Cost-per-click (CPC) pricing, so you pay only for the clicks you've received at a price you've set (choose a maximum CPC from 1 cent USD to US$100).
Cost-per-impression (CPM) pricing for those who prefer to target individual content sites and pay by the impression.
Daily budget you set, starting from 1 cent USD.
Targeted ads you create and manage.
Ad scheduling: run your ads on the days and hours you want.
Performance reports 24/7 online in your account.
Advertising network of sites and products for increased ad exposure.
One or multiple ads targeted with one or more keywords.

And with no monthly minimum spending limit or time commitment and only a minimal fee to set up your account, Google AdWords is the ideal marketing tool for small to medium businesses.

Learn more about payment and currency options.

2. Success

The success of our advertising program is built upon the success of our advertisers. So, we want to do everything we can to help you get more out of your ads and attract qualified prospects in the most cost-effective manner possible. We provide you with cost estimations and tools to help you control pricing. In addition, we're committed to sharing with you what makes AdWords advertising work by keeping you up-to-date with the latest Google AdWords features.

3. Support

We've created a Help Center to make sure you benefit from the tools we provide and the flexibility of controlling your own account. You'll find the Help Center filled with useful program information, performance tips, and step-by-step instructions for creating and maintaining your account.

If you can't find what you need on our site, our dedicated Customer Support team would be happy to provide you with answers to your questions and offer assistance. We work hard to ensure that you promptly receive quality responses to your questions via email. We are also always eager to get your feedback on our program and how we can improve it, so please feel free to contact us.

Last Updated ( Tuesday, 25 December 2007 )

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