Geo-targeting

Campaign Budgeting

• Set a daily spending limit at the account or campaign level.
• View estimated impressions and clicks for the maximum bids you set. Increase or decrease the number of impressions and clicks you are projected to receive simply by adjusting your maximum bid or daily spending limit.¹

Ad Testing

• Test multiple versions of your ads to determine which message works best for your customers.
• The Sponsored Search system automatically displays the ads receiving the most clicks.

Account Management Features

• Campaign scheduling-Set specific start and end dates for your campaigns.
• Keyword research-Generate keyword ideas to help build out your campaign.
• Bulk ad management-Import existing ads from third-party search marketing providers via a spreadsheet.

Reports

• Customized performance reports-Manage your account and track your web site traffic at the level that is right for you, whether you prefer an overview of your account or detailed breakdowns of campaign, ad group, ad copy and keyword performance.
• Billing and payment reports-Access comprehensive billing and payment information for your account any time.
• Charting-View your data in graphical form to get trend information over a date range you select.
• Forecasting-Get keyword and ad group performance projections based on historical data.¹
• Download reports to your desktop.

Fast Ad Activation

Content Match