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Search Engine Optimization and Internet Marketing PDF Print E-mail
Written by Administrator   
Sunday, 23 December 2007
Search Engine Optimization

You want expertise to drive traffic to your site. Let us track and analyze your visitors and check your rankings with search engines. Optimize your site for high rankings TODAY!

So what exactly is Seach Engine Optimization? What does it mean "organic search engine optimization"? How about "Internet Marketing"? Or "Search Engine Marketing" What does it mean to have "Professional Website Design"?

The answer is SIMPLE!!  It means BUSINESS!

Close to 80% of your customers will visit your site before they consider doing business with you. If your site is either poorly designed, badly organized, or cluttered, or features content that isn’t compelling, you will have trouble making successful conversions and may in fact damage your brand.

A successful Web Site is about great content, easy navigation, search engine friendly design, internt marketing solutions, generating revenue, and increasing brand awareness. A highly effective Web site should be created with good structure and great content that is properly formatted.

Having a static site is a sure way to end up in the Web site wasteland. Customers want to see new information, news, reviews, products and services, success stories, blog entries, press releases, pictures, and more. Google places a high value on pages that are updated frequently and on newly added Web pages. To keep up with the rapid pace of technological change and customer expectations, WebFuze has a full suite of Web tools and ideas to enhance your online image. Click here to get a quote.

Create an extremely effective Web site — and watch your sales rise!
People visit Web sites with a goal in mind: to learn more, to buy a product or service, to be convinced or reassured about something, to register for information, or for any one of a number of other reasons. By understanding your customers’ goals and motivations, we can create an intuitive experience to match. We can convert visitors to clients.

Search engine optimization - SEO

(SEO) is the process of improving the volume and quality of traffic to a web site from search engines through "organic search engine optimization" or natural search results. Usually, the earlier a site is presented in the search results, or the higher it "ranks", the more searchers will visit that site. SEO can also target different kinds of search, including image search, local search, and industry-specific vertical search engines.

As a search engine marketing strategy for increasing a website's relevance, SEO considers how search search engines work and what people search for. SEO efforts may involve a web site's meta coding, keyword density ratios, wording, sitemaps, and structure.

Other internet optimization may include adding unique content to a site, blog creation, and ppc search engine marketing, and making the site more appealing to visitors with an easy to use navigation sysytem.
 
SEO is an abbreviation for "search engine optimizer." people often refer to this as search engine marketing, but there is a major difference. SEO is the Organic way to have your site indexed in a search engine. Where as, SEM encompases all the other techniques to help promote your website on the major search engines.

Usually a "search engine optimization company" an "internet marketing company", and a "search engine marketing company" all provide the same services.

SEO Companies usually provide MUCH more useful services for website owners, from writing copy, Keword Research, Meta Tag Creation, and to giving advice on site architecture and helping to find relevant directories to which a site can be submitted.


• No one can guarantee a #1 ranking on Google.
Beware of SEOs that claim to guarantee rankings, allege a "special relationship" with Google, or advertise a "priority submit" to Google. There is no priority submit for Google. In fact, the only way to submit a site to Google directly is through our Add URL page or through the Google Sitemaps program, and you can do this yourself at no cost whatsoever.

• Be careful if a company is secretive or won't clearly explain what they intend to do.
Ask for explanations if something is unclear. If an SEO creates deceptive or misleading content on your behalf, such as doorway pages or "throwaway" domains, your site could be removed entirely from Google's index. Ultimately, you are responsible for the actions of any companies you hire, so it's best to be sure you know exactly how they intend to "help" you.

• You should never have to link to an SEO.
Avoid SEOs that talk about the power of "free-for-all" links, link popularity schemes, or submitting your site to thousands of search engines. These are typically useless exercises that don't affect your ranking in the results of the major search engines -- at least, not in a way you would likely consider to be positive.

• Some SEOs may try to sell you the ability to type keywords directly into the browser address bar.
Most such proposals require users to install extra software, and very few users do so. Evaluate such proposals with extreme care and be skeptical about the self-reported number of users who have downloaded the required applications.

• Be sure to understand where the money goes.
While Google never sells better ranking in our search results, several other search engines combine pay-per-click or pay-for-inclusion results with their regular web search results. Some SEOs will promise to rank you highly in search engines, but place you in the advertising section rather than in the search results. A few SEOs will even change their bid prices in real time to create the illusion that they "control" other search engines and can place themselves in the slot of their choice. This scam doesn't work with Google because our advertising is clearly labeled and separated from our search results, but be sure to ask any SEO you're considering which fees go toward permanent inclusion and which apply toward temporary advertising.

What are the most common abuses a website owner is likely to encounter?
One common scam is the creation of "shadow" domains that funnel users to a site by using deceptive redirects. These shadow domains often will be owned by the SEO who claims to be working on a client's behalf. However, if the relationship sours, the SEO may point the domain to a different site, or even to a competitor's domain. If that happens, the client has paid to develop a competing site owned entirely by the SEO.
Another illicit practice is to place "doorway" pages loaded with keywords on the client's site somewhere. The SEO promises this will make the page more relevant for more queries. This is inherently false since individual pages are rarely relevant for a wide range of keywords. More insidious, however, is that these doorway pages often contain hidden links to the SEO's other clients as well. Such doorway pages drain away the link popularity of a site and route it to the SEO and its other clients, which may include sites with unsavory or illegal content.
What are some other things to look out for?
There are a few warning signs that you may be dealing with a rogue SEO. It's far from a comprehensive list, so if you have any doubts, you should trust your instincts. By all means, feel free to walk away if the SEO:
• owns shadow domains
• puts links to their other clients on doorway pages
• offers to sell keywords in the address bar
• doesn't distinguish between actual search results and ads that appear in search results
• guarantees ranking, but only on obscure, long keyword phrases you would get anyway
• operates with multiple aliases or falsified WHOIS info
• gets traffic from "fake" search engines, spyware, or scumware
• has had domains removed from Google's index or is not itself listed in Google
Last Updated ( Monday, 24 December 2007 )
 
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